In response to his growing frustration with the fact that his Dry Eye patients' symptoms were not improving despite his in-office and conventional at-home treatments, Dr. John Olkowski, a well-known corneal specialist, developed the NuLids System.

There are 40 million people who suffer from dry eye in the United States, and the number is increasing, both clinically and anecdotally. It was backed by a prestigious list of doctors and universities when NuLids made its way into the consumer market as a safe, effective, low-cost, and time-efficient solution. NuLids has demonstrated significant improvements over other dry eye treatments when used as a first-line treatment in the absence of other concerns such as excessive screen time, environmental aggressors, or preventative treatment.