Dr. John Olkowski, a well-known corneal specialist in ophthalmology, created the NuLids system in response to his growing frustration with the fact that his patients' dry eyes were not improving when using conventional in-office and at-home methods.

There are 40 million people who suffer from dry eyes in the United States, and the number is increasing, both clinically and anecdotally. It was backed by a prestigious list of doctors and universities when NuLids made its way into the consumer market as a safe, effective, low-cost, and time-efficient solution. NuLids has demonstrated significant improvements over other eyelid hygiene products when used as a method of first-line care or preventative care, even with other concerns such as excessive screen time and environmental aggressors.